AI-Powered Trading Platform
The marketing and onboarding site for an AI-driven trading platform, with personalised course recommendations.
- Frontend Engineer
- JavaScript · HTML/CSS · TailwindCSS · PHP
Overview
The marketing and onboarding site for an AI-driven trading platform, including a surface that recommends courses to each visitor.
Problem
Turn first-time visitors into onboarded users, and put the right learning path in front of each person rather than a generic catalogue.
My Role
- Architected the marketing and onboarding site.
- Built the personalised course-recommendation interface.
- Implemented the front end in vanilla JavaScript and TailwindCSS on a PHP backend.
Architecture
Hand-written HTML, CSS and JavaScript with TailwindCSS — no framework.
PHP.
Personalised course-recommendation surface in the onboarding flow.
Technology
- JavaScript
- HTML/CSS
- TailwindCSS
- PHP
Engineering Challenges
Framework-free interactivity at scale
A full marketing and onboarding experience with no framework to lean on for structure.
Personalised recommendations in a lean stack
Per-visitor course recommendations without a heavy client runtime.
Solution
Framework-free interactivity at scale
Structured vanilla-JS modules for the onboarding flow so behaviour stayed maintainable as the site grew.
Personalised recommendations in a lean stack
Drove the recommendation UI from the PHP backend and kept the front end progressive and fast.